Century Pacific Food, Inc.’s sardines business packs value with good taste and quality in the canned sea foods category. Canned sardines, bangus (milkfish), mackerel, and squid are branded 555, Blue Bay, Lucky 7, and Century.

In 1984, responding to the sardine shortage in the country, Century Pacific Food, Inc. began producing canned sardines under the 555 name, with a taste profile suited to the Filipino family. Highly visible advertising and marketing strategies pushed 555 Sardines to new heights.

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