- Dominant market leadership in ambient food in the Philippines
Century Pacific Food, Inc. (CNPF) is the largest producer of shelf-stable food in the Philippines. It dominates the canned tuna and canned meat categories locally, while growing its presence in milk.
The Company’s brands are the brands of choice for Filipino consumers. Its established reputation provides strong platforms to grow categories and expand market shares through new products and line extensions.
- Multiple brands and products catering to all customers
The Company maintains a broad portfolio of products and brands that cater to various consumer tastes and needs. This enables the Company to capture a larger share of consumers’ wallet and stomach.
Its expanding product portfolio also provides diversification benefits against concentration risk and input price exposures.
- Strong focus on marketing and product innovation
CNPF has demonstrated strong innovative capabilities with its established track record of introducing products that address consumer needs. Through outstanding marketing campaigns, the Company is able to create must-have and aspirational brands.
Its strong research and development capabilities likewise enable innovations in product launches and help improve profitability.
- Extensive market penetration and distribution
The Company operates and manages one of the most extensive distribution networks across the Philippines. Its exposure to multiple channels and strong relationships with various customers allows it to maximize consumer reach.
This sales network is also supported by strategically located production facilities that are situated close to the sources of main raw materials.
- Trusted partner for international customers
CNPF has long-standing relationships with large international private label manufacturers, initially just for tuna, but now also for various coconut products.
The Company has developed a world-renowned reputation in the food manufacturing community as a reliable and trusted partner. Its customers include leading international food companies in some of the most strictly regulated markets, a testament to its product quality and supply reliability.