Century Tuna wins Platinum award in Reader’s Digest

Century Tuna wins Platinum award in Reader’s Digest 2011 Trusted Brands Awards – The country’s top tuna brand Century Tuna has once again proven its market leadership with the recent recognition from Reader’s Digest Asia via the 2011 Trusted Brands Awards.  Century Tuna earned a Platinum award at the annual consumer preference survey as the most trusted and preferred canned tuna brand among Filipino consumers.  The Reader’s Digest Trusted Brands program has become the benchmark for product excellence and the ultimate seal of consumer approval, providing a reliable reference for consumers’ purchasing decisions and recognizing outstanding market performers in 30 countries.  Century Tuna received the Platinum Award by excelling in all six qualitative attributes namely, trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility/ Accepting the award for Century Tuna were (from left) Century Pacific Group Assistant Brand Manager Pedz Pamittan; Century Canning Corporation vice president and general manager Greg Banzon; and Century Tuna senior product manager Angela Gamboa.

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