Century Pacific Debuts on the MSCI Philippine Small Cap Index


Century Pacific Food, Inc (CNPF), the Philippines’ largest canned food company, is set to make its debut on the MSCI Philippine Small Cap Index, effective May 31, 2016.

It will be joining heavyweights Manila Water, First Gen, Doubledragon, and D&L Industries, on the closely tracked index.

“We are excited about the prospect of attracting more investors to our story,” said Century Pacific CFO Oscar A. Pobre.

CNPF’s recent inclusion was a result of a semi-annual review conducted by MSCI, the leading provider of stock market indices and investment decision tools to clients worldwide. Other new additions to the Philippine small-cap index include gaming resort operator Bloomberry and technology firm Xurpas.

Pobre added, “The domestic economy continues to provide growth opportunities for a company like ours and we look forward to growing with our shareholders, as we execute on our business plans and strategies.”

Century Pacific recently reported net income of Php 636 million for the first three months of the year, up 45 percent from one year-ago.

The company behind household names Century Tuna and Argetina Corned Beef attributed the good performance to strong local demand for its branded products, improved sales distribution and its well-executed marketing campaigns.


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WWF and Century Pacific Promote Sustainably-Caught Tuna in the Davao Gulf


wwf The simplest ways of catching tuna are often the most sustainable. Environmental solutions provider World  Wide  Fund  for  Nature  (WWF)  has  renewed  ties  with  Century  Pacific  Food,  Inc.  (CNPF),  the Philippines’  largest  canned  food  company,  to  promote  artisanal  tuna  handline  fishing  in  the  Davao Gulf.

Considered the country’s 10th  most productive fishing site, the gulf buoys the economies of five coastal cities and 18 coastal municipalities. Though it employs 19,000 municipal plus 1,000 commercial fishers and annually contributes P1.18 billion to the country’s coffers, its fish are in dire straits.

According to a study presented to the Bureau of Fisheries and Aquatic Resources (BFAR) in 2008, the Davao Gulf is among the Philippines’ most overfished sites. It recently absorbed the bulk of displaced tuna fishers from General Santos.

Expanding  on  its  three-year  project  to  improve  small-scale  tuna  fisheries  in  Ilocos  Norte,  WWF,  and CNPF will promote sustainable tuna fishing in the Davao Gulf by enhancing local fisheries management and ensuring the economic viability of its handline industry.

Tuna handlines are small, circular reels with a single baited hook – better alternatives to commercial tuna  long-lines,  which  stretch  up  to  80  km  and  are  rigged  with  up  to  3000  hooks, which  often snag sharks, dolphins and sea turtles.

The project shall improve local fisheries governance and meat-handling practices, maximize economic benefits by bridging fishers with preferential foreign markets and establish external support sources.

“Sustainability is business viability. Where will we source our tuna if our own fish stocks crash?” asks Century Pacific Food, Inc. General Manager Greg Banzon. “The business of going green is everybody’s business. Having made good progress with WWF in Ilocos Norte, we believe it’s time to replicate our successes in other areas.”

Today  about  52%  of  Philippine  fisheries  exports  come  from  tuna.  WWF’s  Global  Oceans  Campaign, Sustain Our Seas, builds on decades of work to rekindle the health and productivity of the Earth’s chief seafood source – its oceans.

“WWF  works  to  ensure that  humanity  will  always  have  a  steady  source  of  food,”  concludes WWF- Philippines  President  &  CEO  Joel  Palma.  “Championing  sustainable fishing  with  CNPF  and  our  BFAR allies is a concrete step towards this.”

yellowfinYellowfin tuna (Thunnus albacares) are some of the country’s most  highly-prized  fish.  Yellowfin  tuna  sport  metallic  blue backs,   golden  flanks,   silver   bellies   and  bright  yellow   fins. Shown is a fisher in the Lagonoy Gulf. (Gregg Yan / WWF)


tunaTuna   are   among   the   world’s   most   important    marine commodities,      feeding            millions            of     people    globally               while providing  affordable  protein  for  millions  of  Filipinos.  Shown are  yellowfin  tuna  being  sold  at  the  General  Santos  fish landing port. (Gregg Yan / WWF)


reelCircular   handline   reel   with   a   lead   sinker   and   a   J-Hook. Compared  with  bag-nets which  cordon off entire  fish  schools or long-lines which stretch up to 80 kilometres, handline reels ensure  that  only  large  pelagic  predators  like  tuna  or  billfish bite. This is a solution to the global problem of  bycatch – the unintended capture of non-targeted species which wastes up to 40% of global yields annually. (Gregg Yan / WWF)

For further information:

Mr. Ricky Biyo
Davao Project Manager, WWF-Philippines

Mr. Gregg Yan
Communications and Media Manager, WWF-Philippines
920-7923/26/31, 0917-833-4734

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Century Pacific IPO Named Deal Of The Year


The Initial Public Offering (IPO) of Century Pacific Food, Inc. was named the
Philippines’ 2014 Deal of the Year at The Asset’s Triple A Awards.

Century Pacific Food, Inc, the company behind household brands Century Tuna,
Argentina Corned Beef, 555 Sardines, Angel, and Birch Tree, debuted on the
local stock market last May 6 under the trading symbol CNPF.

“It was a great honor and pleasure to advise and assist Century Pacific on its
IPO. It is gratifying to see how successful it was and that this was recognized by
the prestigious Asset Magazine as one of its deals for the year,” said Stephen
CuUnjieng, Chairman of Evercore Asia which acted as exclusive financial adviser
to Century Pacific.

The IPO was 3.5 times oversubscribed and allowed CNPF to raise Php3.2 billion

via the sale of 230 million shares at Php13.75 apiece.

Singapore’s sovereign wealth fund, through Arran Investment Private Ltd, also
extended to parent company, Century Canning Corporation, a Php3.4 billion loan
convertible to 250 million issued and outstanding shares of CNPF.

Arran Investment Private Ltd is an affiliate of GIC Private Ltd, one of the world’s
largest fund management companies with Assets under Management of over
$100 billion.

First Metro Investment Corp President Roberto Juanchito Dispo said the deal
was a winner from the start.

“It had all the right ingredients for a successful IPO – a solid and viable business
model, top notch management, and strategic growth direction.”

“The award is really just icing on the cake as delighting customers with
consistently good products has always been Century’s strength,”” Eduardo
Francisco, President of BDO Capital & Investment, added.

For his part, Reggie Cariaso, BPI Capital’s Chief Operating Officer, said, “We are
very pleased to have helped support Century Pacific in their first foray into the
capital markets. We look forward to working on many future transactions with

BPI Capital, BDO Capital, and First Metro Investment Corporation served as joint
lead underwriters for the transaction.

The Asset’s Triple A Awards are Asia’s defining recognition for excellence in the
finance industry. The reputation has been built upon the stringent methodology,
combined with the rigorous approach in the selection of winners. The awards are
adjudicated by The Asset’s board of editors who collectively have several
decades’ worth of evaluating industry awards in Asia.

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Century Pacific Joins Global Sustainability Initiative

The Philippine’s largest canned food manufacturer, Century Pacific Food, Inc. (CNPF), has joined a global coalition to address tuna supply and sustainability challenges.

CNPF, through its wholly-owned subsidiary General Tuna Corporation, is the first Philippine company to join the International Seafood Sustainability Foundation (ISSF) which advocates improved fishery management, research and development, and responsible fishing practices.

“We support initiatives to ensure the conservation of our seafood resources and will work closely with the ISSF to ensure the sustainability of tuna supply and the protection of its ecosystem.” Century Pacific Vice President Teddy Kho said.

CNPF has an 88% market share of canned tuna products in the Philippines, with leading brands Century Tuna, 555, Blue Bay, and Fresca. It is also one of the largest providers of private label tuna products to food manufacturers globally.

The company successfully completed an audit demonstrating its compliance with ISSF conservation measures. These include restrictions on purchases from illegal, unreported, and unregulated fishing, and credible tracing of tuna from capture to plate. Georgia All member companies are subject to ongoing inspection to ensure continued compliance.

ISSF started in 2009 and is comprised of leading scientists, the tuna industry, and the World Wildlife Fund. The group promotes science-based initiatives for the long-term conservation and sustainable use of tuna stocks, reduction of by-catch, and promotion of ecosystem health.

Today, ISSF industry partners comprise nearly 75% of the world’s canned tuna processing capacity and include leading global brands such as Bumbleebee, Starkist, and Chicken of the Sea.

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Century Pacific debuts on the Philippine Stock Market

Century Pacific Food Inc. debuted in the local stock market last May 6, listing under the trading symbol CNPF. Investors cheered the entry of a Philippine growth and consumer company, with CNPF shares rising to Php15.50 on opening belland closing at Php15.20 for its first day of trading.

“I’m happy to see CNPF trade at these levels. Investors are hungry for good stocks and this food company is giving nourishment,” said veteran fund manager Gus Cosio, president of First Metro Asset Management Inc.

The second company to tap the equity market this year via an Initial Public Offering (IPO), CNPF raised Php3.16 billion in fresh capital from the sale of 230 million shares at Php13.75 apiece. 20 percent of the new common shares was distributed through brokers of the Philippine Stock Exchange, while 10 percent was directly distributed to local small investors. The remaining 70 percent was allocated to qualified institutional buyers and the general public through Joint Lead Underwriters BDO Capital and Investment Corporation, First Metro Investment Corporation, and BPI Capital Corporation. The IPO was oversubscribed by 3.5 times the base offering.

Proceeds raised will be used to support capital expenditures, boost working capital, pay short-term obligations, and finance possible acquisitions.

The Company expects to improve net margins through the completion of a new tin can facility by the end of this year. The tin can factory in General Santos is meant to reduce packaging costs and prepare for further growth. ask magazine In its offering circular, the Company also noted its strong track record of expanding product lines through successful acquisitions of undervalued local brands. CNPF remains open to similar opportunities, including entering into new segments like the local distribution of branded coconut water.

As a result of the IPO, CNPF’s main stockholder structure will be as follows: 89.7 percent parent company Century Canning Corporation and 10.3 percent the public.

CNPF was the result of a corporate reorganization implemented to rationalize as well as maximize the Century Group of Companies’ organizational strengths, dividing business operations into four main business segments – canned and processed fish, canned meat, dairy and mixes, and tuna export.

Source: Philippine Daily Inquirer, Philippine Star

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Century Tuna Superbods 2014 celebrates transformations

This year’s hottest summer event presents stunning transformations,
especially of Century Tuna’s newest endorser, John Lloyd Cruz.

The Century Tuna Superbods is back, and it’s bigger, sexier and hotter than ever! With top actor John Lloyd Cruz joining Anne Curtis as the brand’s newest endorser, Century Tuna celebrates transformations towards a healthier, sexier body.

Happening this April 25 to 27, the Century Tuna Superbods SuperChallenge once again gathers celebrities and beach lovers in the country’s ultimate summer destination, Boracay.

This year, the event takes an intriguing twist as John Lloyd is tapped to inspire loyal customers of Century Tuna to join the Superbods SuperChallenge. For six weeks, the matinee idol will undergo the Superbods Diet and Workout Plan designed by top nutritionist Nadine Tengco and fitness trainer Coach Jim Saret. The Superbods Diet and Workout Plan are accessible to the public through the My Road to Superbods website (http://www.centurytuna.ph/superbodschallenge).

The twists truly make the Century Tuna Superbods even more exciting this year, as envisioned by Greg Banzon, General Manager of Century Pacific Food Inc.: “We all know that Century Tuna Superbods is one of the most awaited summer events in the country and this year, we did our best to offer something new. By presenting John Lloyd Cruz as a Superbod, we want to inspire our loyal customers to take their own journey towards health and fitness.”  

“I’m very thankful that Century Tuna chose me for this challenge. It’s inspiring because when I turned 30, my wish for myself is to be healthy. With this challenge, I am really trying to achieve a 360-degree turn in my lifestyle,” says John Lloyd.

The transformation, he explains, will provide him greater room for experimentation when accepting roles: “My body is my tool as an actor, and the roles I take are affected by how I look, including my physique. When I become a Superbod, it’s exciting to think of the roles and scenes that I can do.”

Meanwhile, her co-endorser, Anne shares, “It’s always a pleasure to represent a product that you truly believe in that’s why I’m very happy and grateful to be chosen as Century Tuna’s endorser again. I also feel very honored to be given the opportunity to bring the message of health and fitness to more people through Century Tuna.”

Aside from John Lloyd and Anne, members of the Boys Night Out DJs Slick Rick, Tony Toni, and Sam YG were launched as this year’s celebrity challengers who will undergo the six-week challenge found in the website, which features a daily workout program and a systematized meal plan featuring the original healthy meat, Century Tuna Flakes in Oil. Century Tuna contains Omega 3, which helps burn body fat, shrink abdominal fat cells and stop certain genes that trigger inflammation on belly fat, in addition to promoting a healthy heart.

After the challenge, the BNO DJs, together with John Lloyd and Anne Curtis, will head off to Boracay for all the fun activities leading to the finals of the Century Tuna Superbods SuperChallenge 2014, a competition for males and females between 18 to 35 years old with a healthy body and passion for an active lifestyle.

Now on its fifth season, the Century Tuna Superbods will hold go-sees in Luzon, Visayas, and Mindanao! Interested parties should visit SM City Davao Annex Activity Center on March 2; SM City Iloilo Activity Center on March 9; and SM Mall of Asia Music Hall on March 16.

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          In a large saucepan over medium heat, melt half of butter then fry Swift Mighty Meaty Hotdogs. Remove from pan then set aside.

          In the same pan, add remaining butter then sauté onion, mixed vegetables and red bell pepper. Stir in flour and cook until bubbly. Pour milk and chicken broth. Cook with occasional stirring until sauce has thickened. Stir in cream then season with salt and pepper according to taste. Remove from heat then spoon into pastry shells. Serve immediately.


1-235 grams                            Swift Mighty Meaty Hotdog Regular, cut into pieces
¼ cup                                         butter, divided
¼ cup                                         chopped onion
1 cup                                           frozen mixed vegetables, thawed
2 tablespoons                             chopped red bell pepper
2 tablespoons                             flour
1 cup                                           fresh milk
1 cup                                           chicken broth
½ cup                                         all-purpose cream
                                                    Salt and pepper according to taste
                                                    6 large a la king pastry shells     

Makes 6 servings.  



1-500                              grams Swift Might Meaty Hotdog Regular
1-250                              grams hotcake mix
1 cup                                cornstarch
½ cup                              water
1                                       egg
2 tablespoons                 cooking oil
                                         Cooking oil for deep-frying
                                          Ketchup and mustard on the side   


            Pat dry Swift Mighty Meaty Hotdogs with paper towel. Set aside.   

           In a bowl, combine hotcake mix, cornstarch, water, egg and 2 tablespoons cooking oil. Mix well until smooth. With bamboo skewers or wooden popsicle sticks, dip hotdogs into batter coating it well. Immediately fry in hot oil until golden in color. Remove from oil and serve with ketchup and mustard on the side.   




1-235 grams                        Swift Mighty Meaty Hotdog Regular, sliced diagonally
¼ kilo                                      fettuccine noodles
½ cup                                      butter
½ cup                                       chopped onion
1 ½ cups                                  all-purpose cream
½ cup grated                          Parmesan cheese
½ cup grated                          cheddar cheese
¼ teaspoon                             salt, or according to taste
¼ teaspoon                            white pepper
¼ teaspoon                            ground nutmeg
2 tablespoons                         chopped flat-leaf parsley 


            Cook fettuccine noodles according to package directions. Set aside. 

            In a large pan, heat butter then sauté onions and Swift Mighty Meaty Hotdogs. Add cream, Parmesan and cheddar cheese. Cook until cheeses have blended well in the sauce. Season with salt, pepper and nutmeg according to taste. Add cooked fettuccine and parsley, tossing well until heated through. Remove from heat and serve with garlic bread on the side. 

Makes 5 to 6 servings.



1-235 grams                          Swift Mighty Meaty Hotdog Regular, cut into pieces
1 tablespoon                             cooking oil
1 medium                                  onion, sliced into rings
3-175 grams                             canned pork and beans 


             Heat cooking oil in a pan. Add onions and quickly stir-fry until aromatic. Remove oil and set aside. In the same pan add Swift Mighty Meaty Hotdogs and stir fry until heated through. Add pork and beans and cook further until boiling. Remove from heat and top with fried onions. Serve hot. 

Makes 5 to 6 servings. 




1-500 grams                      Swift Mighty Meaty Hotdog Cocktail
                                               Cooking oil for frying
                                               Marshmallows, grapes, pineapple chunks, cut melons 


         Fry Swift Mighty Meaty Hotdogs in hot oil. Skewer alternately with marshmallows and fruits using bamboo skewers.

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Working to Improve Fisherfolk Lives

WWF-Philippines and Century Tuna team up for sustainable handline fishing 

Tuna are some of the most powerful and majestic fish in the sea. While most fish have white flesh, tuna tissue hosts loads of myoglobin, which efficiently oxygenates their systems to give tuna meat a distinctive red hue and mouth-watering texture.

Tuna are among the world’s most important marine commodities, feeding billions of people globally while providing affordable protein for millions of Filipinos. 

The Philippines is currently one of the world’s top tuna producers, with handline fishing considered as a traditional and environmentally-sound method of catching large tuna species such as Yellowfin (Thunnus albacares) and Big-eye (Thunnus obesus) Tuna through the use of a single hook. 

Through the support of Century Tuna, sustainable seafood advocate World Wide Fund for Nature (WWF-Philippines) is promoting an artisanal handline tuna fishery in Pasuquin, Ilocos Norte. This initiative aims to improve local fisheries management while ensuring the sustainability of the area’s small-scale handline industry. 

Collaborating with the municipal government of Pasuquin, the province of Ilocos Norte, local fishing groups plus the private sector, the program shall initially focus on supporting around 300 fisher families utilizing 200 small bancas for tuna handline fishing. 

The program aims to enhance the Ilocos region’s handline tuna fisheries through improved management while increasing fisherfolk incomes for the next three years. These objectives can be achieved through the adoption of a traceability system, improving local fisheries governance plus meat handling practices, maximizing economic benefits by bridging fishers with preferential local and foreign markets and establishing external support sources. 

“We all know that the sustainability of fisheries, particularly of tuna, is important to the Philippine fishing sector because of the nutritional and economic benefits gained from it. This is why WWF-Philippines focuses its efforts on promoting sustainable fishing practices such as tuna handline fishing,” says WWF-Philippines Conservation Programs Head Joel Palma. 

Marine resource conservation should not only be spearheaded by nonprofits and local communities. Century Tuna, the country’s most trusted tuna brand, recognizes the importance of supporting sustainable fishing, which is why it decided to work hand-in-hand with WWF-Philippines. 

“Century Canning Corporation follows and complies with internationally-accepted standards. For instance, we buy fish only from vessels that have been accredited and monitored. We’re taking this a step further by funding WWF-Philippines’ initiative to support handline fishers,” says Century Canning Corporation VP and General Manager Greg Banzon. 

To support WWF-Philippines’ Pasuquin program, Century Tuna is introducing a new product called Century Tuna Handline, which offers individually caught Yellowfin Tuna chunks in olive oil. The handline tuna to be used is sourced from General Santos. 

Century Tuna Handline is a great catch not just because it has Omega3 and DHA for a healthy mind, heart and body – but also because it has premium taste. More importantly, it lets customers help local handline fishers. For each purchase of this new product, P1 goes to the WWF-Philippines’ Handline Tuna Fishery in Pasuquin, Ilocos Norte. 

Palma expressed his and WWF-Philippines’ appreciation for the support pledged by Century Tuna. “Our partnership with Century Tuna sets an example that local nonprofits, the corporate fishing sector and local communities can work together to address relevant issues against our marine resources. Our goal is to ensure that all parties benefit from this collaboration and eventually, to replicate the programme in other parts of the country.”

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Live longer with Century Tuna

Harvard School of Public Health recently led a research that links eating tuna to longer life.

The researchers scanned 16 years of data from about 2,700 Americans (ages 65 and above) who are generally healthy. To provide the best assessments of the potential effects of dietary consumption of fish, those taking supplements like fish oil were excluded from the test group.

It was found that participants with higher levels of omega-3 fatty acids scored 27 percent lower in over-all risk of dying and 35 percent lower in dying from heart disease vs. their counterparts who had lower levels in their blood. They also had the lowest risk of mortality from any cause, and lived an average of 2.2 years longer than those with low levels of omega-3 in their system.

Omega-3 fatty acids are found mainly in fish like salmon, tuna, halibut, sardines, herring and mackerel. These sources are rich in docosahexaenoic acid (DHA) which is most strongly related to lower risk of coronary heart disease death; eicosapentaenoic acid (EPA) which is most strongly linked to lower risk of nonfatal heart attack; and docosapentaenoic acid (DPA) which is most strongly linked with lower risk of dying from a stroke.

The study recognizes the importance of adequate omega-3 levels for cardiovascular health, and suggests that later in life these benefits could actually extend one’s remaining years.

Luckily, it’s easy to get a healthy dose of Omega 3 today. Thanks to Century Tuna Flakes in Oil, the leading canned tuna brand in the Philippines. It has the highest level of Omega 3 from Century and has no preservatives. More than being healthy, Century Tuna is also delicious. Bet you didn’t know that eating Century Tuna can actually help you live longer.

Source: Harvard Gazette http://news.harvard.edu/gazette/story/2013/04/eating-fish-gives-older-adults-an-edge/

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Anne Curtis stars in Century Tuna’s new campaign

      Century Tuna, the country’s leading and most trusted tuna brand, starts the new year with the launch of its newest campaign featuring endorser Anne Curtis in a TV commercial aptly titled “No Other Tuna.”

      In the TVC which is now showing on primetime television, Anne is seen chilling at home, excited and eager to wrap up a day’s work. Leaving everyone intrigued, the princess of all media shares her philosophy on love and life. Anne then reveals what’s keeping her heart happy nowadays: Century Tuna. The TVC comes to a close with Anne flaunting her healthy and gorgeous figure which she maintains by enjoying her favorite Century Tuna. “For me, there’s no other tuna,” she says.

      Very pleased with the TVC, Century Tuna officials have nothing but good words for the actress. “We are delighted to work with Anne again for Century Tuna’s new campaign. Not only does she have a great personality, she also has a fit and healthy body that everyone aspires to have and that Century Tuna also promotes. And for us, this is why Anne is the ultimate Superbod,” says Greg Banzon, vice president and general manager of Century Canning Corporation.

      Anne also feels very privileged to be part of the Century Tuna family once again. “It’s always a pleasure to represent a product that you truly believe in that’s why I’m very happy and grateful to be chosen as Century Tuna’s endorser. I also feel very honored to be given the opportunity to bring the message of health and fitness to more people through Century Tuna,” she says.

      A self-confessed Century Tuna fan for years now, Anne shares that she loves the product because of its delicious taste. She also shares that among the different variants, her favorite is the Century Tuna Flakes in Oil, which she enjoys in several ways depending on her mood. As she is always on the go, she often eats it with just bread or crackers. But sometimes, when she has time to spare, she mixes it with egg to make an omelette, or with mayonnaise to make into a spread.

      As a public personality who always has to watch her health and figure, Anne is also thankful that Century Tuna is something she can indulge in whether she’s on a diet or not. Because it contains the highest level of Omega3, it not only keeps her body in tiptop shape, but it also helps her maintain a healthy heart and mind.

      Aside from its new campaign, Century Tuna also announced that each can is now made even better as it is filled with bigger and tastier tuna chunks that will surely satisfy the Filipino palate.

      Century Tuna’s “No Other Tuna” TVC is a collaborative work between Film Armada and PC&V Communications.

      Watch out for Anne in the No Other Tuna TVC and her upcoming projects and activities together with Century Tuna.

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